Q&A
How did you get started?
It was my Dad's idea, he said 'you spend so much time in the pub you should get paid for being there!', I figured he was onto something.
How were you trained in bartending?
My inspiration in my first 'cocktail bartending' job was the Head Bartender at Henry J. Bean's on King's Road, London. Kendall Cordes, his passion for the subject and his exacting standards are things that have always stuck with me. He trained me in the basics and after that it was up to me to do the research.
Did you take any courses?
Not in the practical aspects but definitely in the product knowledge category. The Wine & Spirits Education Trust (WSET) have excellent courses of which I have taken several.
Your biggest career influencer?
Dale Degroff (His passion for the subject matter and in the particular the customer).
What are some of your favourite tools?
There are so many well crafted spirits out there now that I don't think bartenders have ever had it so lucky. I'm a huge fan of Tanqueray Ten and Bacardi 8YO.
First drink you ever tried?
Coming from Hull cocktails were few and far between so I would have thought something suitably 'Disco' such as a Pina Colada would have been my first foray into mixed drinks.
What do you as a mixologist think about beer? Any brews of note for you?
It's a notoriously difficult ingredient to use as a base, but I certainly don't mind the taste trials. I'm actually a big fan of Innis & Gunn 30 day oak aged, Tim Taylor's Landlord is a good drop too. I also think that there's a time and a place for snakebite!
If you could offer a couple of short pieces of advice to the average bartender, what would they be?
Start at the beginning, like any trade learn about your tools. Knowing your product knowledge is key, you should have at least three things to tell your customers about every bottle on the back bar.
Surely you have some pet peeves about bartenders. Care to share?
How about remembering what they're there for, it's called the service industry for a reason, not the 'chat to your mate and send a text message' industry.
As a mixologist/consultant, you work directly with many restaurants on their drink menus. Describe the parts of this process.
It's all about empathy, there's no point in putting my favourite drinks on a list, I try to put myself in the place of the people who will be frequenting that venue, what are there needs? Once I'm clear who my target is I will build a list of drinks that is deliverable based on the bar layout and other variables such as what the venue capacity is etc.
What are some trends you're seeing in the market?
There has been a renewed interest in classic cocktails, which is great as they're classics for a reason! I also think consumers are becoming more curious which leads to brand awareness.
What's your process for creating a new cocktail?
The key is balance, it must pitch itself perfectly at the palate. The rest is down to experience, knowing what flavours work together, that's why sometimes we're referred to as Bar Chef's, then it's a case of trial and error until the recipe is perfected.
What is your favorite cocktail to drink? To make?
I love classics so I'd say a Tanqueray Ten Martini with a pink grapefruit twist, or a Ketel One Martini with an olive. I don't think I could pick one I like to make, for me the drinks I love making are the ones I recommend to people who aren't sure what they want but end up loving what I've made for them.
What is your favorite mixology resource?
The two books I pick most often would be 'The Craft of the Cocktail' by my good friend Dale DeGroff, and 'The Joy of Mixology' by the always entertaining Gary Regan.
What does success mean for you?
Being able to pay my bills by doing something I'd happily do for free.
What are some current trends you've seen in the cocktail market?
A renewed interest in the origin and authenticity of drinks.
What goes into creating a cocktail? And what inspired you in the first place?
Usually it happens one of two ways. Either I try a new product and think it would work really well like this or with that. Or it will be sparked by necessity, a cocktail competition, or a new menu.
Where do you see yourself in five years?
Where I am now only maybe with a bigger office!
If you weren't in the drinks industry, what do you think you would be doing now?
Well Daniel Craig currently has the other job I would like having a crack at so I think I'd plump for travel writing.
Your hangover cure?
There is only one that I swear by, a Red Eye (Half lager, half Bloody Mary and a whole raw egg).
We've all had a bad experience with at least one drink. What drink do you most avoid?
Southern Comfort, and needless to say not a drop of it has passed my lips in over a decade.
£10m comes to you. What do you do next?
I'd set up a kids education scholarship scheme in my late mother's name and then I'd set about completing my greatest ambition, to visit every country in the world.
Bar or cellar at home?
I have a bar that my father built for me, I'd love to have a cellar but living in a third floor flat doesn't help.
Favourite beer?
I don't really have one, I drink a variety of beers.
Wine?
As a category I really enjoy Rioja and Australian Shiraz, as well as new world sauvignon blanc, viognier and albarino.
Favourite Spirit?
Tanqueray Ten or Bacardi 8 YO.
Favourite Cocktail?
A Tanqueray Ten Martini with a pink grapefruit twist, or a Ketel One Martini with an olive.
Favourite Bar?
Harry's New York Bar, Paris it's a piece of living drinks history, I'm also very fond of the Hemingway Bar at the Ritz, Paris.
Favourite Restaurant?
Brindisa, my local tapas bar in Borough Market.
Favourite World location?
Rio de Janeiro.
Favourite film?
Casablanca.
Favourite Book?
The Alchemist by Paulo Coelho.
Favourite Album?
The Blade Runner Soundtrack by Vangelis.
Favourite Singer/band?
Linkin Park