Press Background

www.TheDrinkShop.com. The award-winning online off licence

TheDrinkShop.com is the number one most visited* online off licence, and number five for wines. For sheer ease of ordering, knowledgeable, efficient service and the most comprehensive single stock list of drinks, www.TheDrinkShop.com is a favourite of fans of fine drinks in the UK and beyond. Whether you are intent on tracking down a connoisseur spirit, or seek inspiration for gifts, TheDrinkShop.com offers over 3,500 different items and an enjoyable, browse-and-buy shopping experience. Gourmets are also discovering culinary secret ingredients. For trade professionals, party planners and corporate gift buyers, there are benefits when placing larger offers. Many products are exclusive to TheDrinkShop.com and not available elsewhere online or in the high street. TheDrinkShop.com is often swift to be the first UK stockist for new or limited edition products. Handling multi-bottle deliveries of some weight and volume is also a service it can offer over most supermarket delivery services. TheDrinkShop.com is so much more than a drinks purchase portal and provides full product descriptions, tasting notes, cocktail recipes and exclusive masterclass films by TV's expert mixologist Andy Pearson, video diaries and interviews with winemakers and spirits experts. Delivery is possible to 56 countries worldwide.
Over ten years at the forefront of online retailing

TheDrinkShop.com was established in 1999 and has just celebrated its landmark 10th anniversary. Not only was it the early pioneer of online drinks retailing, but also one of the first dedicated online retailers to offer a genuine new shopping environment and range of stock not available via any other single source. Its rate of growth and loyal customer base all point to huge future potential. In its latest partnerships with top name brands as well as new discoveries, TheDrinkShop.com runs a campaign of promotions and added value offers in formats which cannot be achieved by traditional high street outlets. It is the premier online showcase for high value, limited edition products and has become the first place where discerning consumers look for inspiration.

Tim Francis, Managing Director of TheDrinkShop.com, adds, "The drinks industry is highly suited to the online market place. TheDrinkShop.com is a one-stop-shop service which is expertly delivered with comprehensive information, knowledge, delivery options and efficiency. The opportunity for customers to compare and learn about products and share tips from a community of experts, can never be replicated in the high street; nor is it available from any other drinks website. We continually develop our in-house business software to deliver exactly that. The most important initiative we want to lead, is for more brands and suppliers to understand the unique profile and expectations of the web shopper, and work with us to develop the potential that exists in buying drinks online."

TheDrinkShop.com won a top award for Responsible Drinks Retailing (RDR) 2009. As public and parliamentary awareness increases over verification controls for age sensitive purchases, online retailers have sought ever higher standards of RDR. TheDrinkShop.com has set in place new age verification checks, believed to be the most advanced degree of checking in the distance retailing sector of the drinks industry. The programming is now integral to its own software application and automatically checks to verify the age of every new customer.

Culinary secret ingredients

The masterchef magic which transforms a recipe to become a gourmet creation often lies in a single secret ingredient.  TheDrinkShop.com sells fragrant and colourful fruit purées, indulgent liquid chocolate, naturally flavoured syrups and more eg.
Coco Lopez real cream of coconut is a 'Delia Smith Cheat ingredient'.
The Funkin range of 27 highest quality purées
Monin and Giffard Bottled syrups

TheDrinkShop.com sources products from around the world and has extensive relationships with distributors and brand owners.  Wherever possible, products are made available in single units.  Often the first to stock new products, TheDrinkShop.com can also advise on pre-orders for drinks which have not yet landed on UK shores.
Features

Clarity of information and design makes it easy to navigate the extensive choices.  TheDrinkShop.com Home page offers a user-friendly and topical approach and leads the user to
The product range, with search facilities, and encyclopedic brand and product information.
  • Special offers and exclusive products
  • Inspirational gift ideas and an opportunity to choose a delivery date and provide a gift message.
  • Compose your own mixed cases
  • Competitions to win premium drinks and lifestyle prizes
  • One-stop party shopping – you can also buy glassware, bar accessories, snacks and nibbles
  • Mixologist of the month interviews, and their professional tips and recommended cocktail recipes
  • Cocktail techniques and glossary, and the mystique of measurements explained
  • Exclusive short films, shot on location and produced by TheDrinkShop.com TV, featuring leading names such as TV mixologist Andy Pearson and the world's top cocktail competition bartenders
  • Regular newsletters for subscribers, showing new products and special offers
Delivery

Delivery is possible to 56 destinations worldwide, from Andorra to the Pitcairn.  There is even an option to order up to three months ahead.  Initial City Link is used for UK deliveries.  £5.49 for standard deliveries up to 3kg, taking up to 3 working days to arrive.  £8.99 for next working day. Saturday morning option is available for an extra £5.49.
Who uses TheDrinkShop.com?

Consumers
Gift givers
Party planners

Corporate clients
Incentive and
promotions companies

Professionals
Mixologists
Bar owners
Festival organisers
Independents
Pubs, bars,
restaurants and hotels
Private yacht boat butlers

TheDrinkShop.com is the no.1 most visited online off licence, and the no. 5 online wine retailer.
Free next working day deliveries are offered, based on a minimum of 12 bottles of wines and spirits, mixed.   Working closely with drinks' brand managers, owners, importers, and top experts, TheDrinkShop.com continually grows its list of exclusive and elusive drinks.
As for industries such as gaming and fireworks, the company is implements rigorous systems to limit sales of alcohol to adults over 18s only.  It works with closely with 192business.com, credit card companies and information sources to identify practical ways to achieve this.
A one-stop service for corporate buyers and incentive promoters

Servicing the corporate market is as much about creating efficient solutions as it is about offering innovations. Multi-location deliveries, individual bespoke-labeled customer gifts, and gift packs with the client’s own choice of products are fulfilled with ease by TheDrinkShop.com. Corporate clients range from fashion and sports brand K-Swiss through to broadcaster Sky.
Company profile

TheDrinkShop.com was the winner in the independent sector of the Responsible Drinks Retailer Awards 2009, alongside other big names such as Asda and JD Wetherspoon.  It was also Off Licence News On-Line Retailer of the Year Finalist 2008 and 2009 (runner-up only to retail giants Tesco and Majestic).  Established in 1999, TheDrinkShop.com has celebrated its 10th successful year of business.  Its ever-evolving, definitive drinks e-commerce portal, offers the largest choice of wines, beers, spirits and gifts.  The company’s range stands out from those of high street favourites such as Tesco, Waitrose and Sainsbury’s, and its expert sourcing shares the prestige and diversity of specialists such as Majestic, Berry Brothers & Rudd, Laithwaites and Virgin Wines.

Founders Tim Francis, Managing Director, and Matthew Blackstone, Technical Director, started their entrepreneurial partnership as school friends.  Together they combine marketing prowess and technical brilliance in e-commerce software application development.  The company continues to be free of any out-sourced software in the daily running of the business.  Its own software application WinGo is at the hub of order processing, crm management, accounting, despatch, marketing, stock control and site content.  Beyond the technicals, of course, drinks and retailing and the challenge of spotting trends in this fast moving sector are their great passion.  Their Customer Services and Warehousing teams also have extensive knowledge about the world of drinks.   TheDrinkShop.com offices and on-site warehousing of 17,000 sq ft (1,580 sq m) are located in Ramsgate, Kent.

Tim Francis, Managing Director, is usually one of the first to know when a new drinks product becomes available and is tireless in his quest to enhance TheDrinkShop.com list with exciting new brands.  He is a selected top member of the 2009 Courvoisier Future 500.
TheDrinkShop.com Ltd, 25 Leigh Road, Haine Road Industrial Estate, Ramsgate, Kent CT12 5EU, UK
Telephone: +44 (0)1843 570571      www.TheDrinkShop.com

*IMRG is the leading industry body for global e-retailing, monitoring the e-commerce market over 17 years. The latest IMRG Capgemini e-Retail Sales Index  shows that online sales have continued to provide retailers with growth, up 17 per cent.  Sales of beers, wine and spirits online rose 21 per cent (22 January 2010, analyzing Dec08 to Dec09).