Review: Easy drinking neat or mixed. It is less sweet in comparison to Jack Daniels No.7 (its closest rival) and I find it the preferable of the two for a mass market U.S. whiskey.
Date of Review: Thu, 13 May 2010
Author: Dan Harris
Review: This is the whiskey that Jack Daniels old no.7 wishes it was. Although not as good as the black label, this one sets the standards for others. A great drink for summer nights outside. Best out of the standard commercial brands and a regular in my house.
Date of Review: Wed, 16 Sep 2009
Author: Dan Billings
Review: This is the one that first got me into Bourbon.. Still a much enjoyed choice!
Date of Review: Thu, 31 Aug 2006
Author: Irving Walsh
Review: This is still the finest bourbon the world has to offer - not only in terms of taste; but of availability and value. The description is right - it is a very smooth bourbon which is best enjoyed straight or on the rocks. To mix it is an offence!
Highly recommended - you haven't lived unless you've tasted Jim.
Although don't be put off by it's category on this site - it is not a rye whiskey; it's a bourbon.