Magners - Cider

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568ml Bottle
£1.64
Available 05th Jun 2013

Description:
Since it was first Launched in Glasgow, at the beginning of 2003, Magners Original Irish Cider has instigated a rejuvenation of the cider market and continues to take the market by storm. The result of true dedication to quality, Magners Original cider is without doubt one of the most exciting brands to enter the British alcoholic drinks market in recent years. They unique and refreshing taste of the iconic Magners pint bottle served over mounds of fresh ice, has truly captured consumers attention.

Magners continues to build and develop successful relationships in the world of sport. Key sponsorships of the London Wasps, the Edinburgh Gunners and most recently title sponsorship of the Magners League has firmly established Magners presence in rugby.
While partnership of the Scottish Golfing Union and this year sponsorship of Scottish Club Golfers Championship continues Magners long standing associations in golf.

Magners is also sponsoring the Edinburgh Fringe Festival venue boards and Fringe maps year. Now in its' 60th year the Fringe continues to grow in stature, drawing some of the most well respected names and acts from arenas such as comedy, dance and theatre to name a few. Such is the popularity of this event that the cities population is expected to mushroom to upwards of 1.5mil people during the Festival this year.

Category(s): Cider
Group(s): St Patrick's Day
Producer: Bulmers - www.bulmer.com
ABV: 4.5%
Country of Origin: Eire
Fruit: Apple

Pricing

Size	Availability	Price	Unit Price	Buy	Desire
568ml Bottle	05th Jun 2013	£ 1.64		Add to Basket	Add to WishList

9 Products From this Producer

Product	Availability	Size	Price
Bulmers - Original	05th Jun 2013	568ml Bottle	£ 1.48
Bulmers - Pear Cider	In Stock	568ml Bottle	£ 1.81
Diamond White	In Stock	24x 500ml Cans	£ 27.22
Gaymers - Juicy Pear Cider	In Stock	500ml Bottle	£ 1.26
Gaymers - Pear Cider with Raspberry	In Stock	500ml Bottle	£ 2.32
Magners	05th Jun 2013	568ml Bottle	£ 1.64
Magners - Pear Cider	In Stock	568ml Bottle	£ 1.64
Scrumpy Jack	In Stock	24x 500ml Cans	£ 27.38
Strongbow	21st May 2013	24x 500ml Cans	£ 25.24

2 Product Reviews

Author: Paul Siggins	Date of Review: Sun, 17 Oct 2010
Review: There is of course an interesting history here, with Bulmers buying Magners and then being bought back by Mr Magner but the wonderful thing is how everybody has has bought the \"tradition\" of Magners when compared to Westons, Bulmers etc they have been there five minutes. Still you cannot fault the product which is a \"Strongbow\" style bog standard fermented apple juice just made for mass glugging, but why the ice? A marketing master ploy that\'s what!

Author: Kris Camponi	Date of Review: Fri, 11 Aug 2006
Review: As a child I couldn't wait to taste my fist glass of cider!!! Roald Dahl's Fantastic Mr Fox and the descriptions of Bean's underground cellar of apple cider made my mouth water at the prospect of such a fantastic beverage. How dissapointed I was when my introduction to cider was White Lightening. As I reached my 18th birthday I vowed never to drink cider ever again...until now!!! The mid afternoon heat, the glass full of ice, the rose like colour...I gave in and broke my vow. Apples THIS IS CIDER!! I can't get Apples enough. This is the stuff I've been wanting to drink since I was 10 years old, the stuff Mr Fox partied like it was 1999 to, I could happily dig a tunnel to the Magners brewery and live underground forever.

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Producer Information

Bulmers was founded in 1887 in Hereford, England by Percy Bulmer, the 20 year old son of a local clergyman, taking his mother's advice to make a career in food or drink 'because neither ever go out of fashion.'
Using apples from the orchard at his father's rectory and an old stone press on the farm next door, young Percy made the first drop of cider upon which the family fortune would be made. Today Bulmers make 65% of the five million hectolitres sold annually in the UK and the bulk of the exports.
His elder brother, Fred, coming down from Kings College, Cambridge, turned down the offer of a post as tutor to the children of the King of Siam, to join Percy in his fledgling cider business. A lady called Anna got the job instead and hence that wonderful musical film, The King and I, based on a true story.
Meanwhile the brothers, with a 1000 loan from their father, bought an 8 acre field just outside the City walls and built their first cider mill. It was little more than a shack compared to the huge modern, stainless steel, computer controlled cider making plant that has grown up on a 75 acre site nearby.
Cider making in those early days was a hit or miss affair, the fermentation being achieved by the wild yeast in the apple, and more often than not, the cider turned sour.It was a college friend of Fred's, Dr Herbert Durham, who, in the 1890's, isolated the wild yeast to create the first pure cider yeast culture which would ensure all future fermentations were consistent. It was the start of commercial cider making.
Bulmers was first granted the Royal Warrant in 1911 and continues proudly today as Cider Maker to her Majesty, the Queen.