|He was Captain Henry Morgan, one of the 17th Century's most daring and successful buccaneers, admired throughout Caribbean waters - a legend in his own lifetime... |
Born in Wales in 1635, he sought thrills and fortune in the New World.Throughout the Caribbean, from Curacao to Panama City to Jamaica and beyond, his adventures as a buccaneer are legendary.
He became one of Britain's most successful military strategists and an inspirational leader. He gained the loyalty of unruly buccaneers who followed him without question, and won the respect of nobles and heads of state. In 1674, a grateful King Charles II rewarded Captain Morgan for his devoted service to England with a knighthood, and Sir Henry Morgan served as Governor of Jamaica in 1680. Renowned for his sociability and generosity, he became a celebrity in the rum shops and taverns of Port Royal until his passing. Honored with a state funeral, he was laid to rest on August 25th, 1688... yet his Legend lives on!
Captain Morgan's passion for fun and adventure was legendary, and it was shared by his men, who worked hard but also knew how to have a good time. The Captain pioneered the role of the rum ration on his ship, decades before it became the official drink of the Royal Navy.
As a businessman and Governor, Henry Morgan was no doubt well familiar with the booming Jamaican rum trade, so it is no surprise that a brand was created that bore his name...
The original Captain Morgan rum would have been produced on traditional pot stills. Enjoyed by swashbuckling buccaneers and other characters of adventurous temperament, traditional dark rums were generally consumed straight or with lime juice. This tradition has survived to this day through Captain Morgan Black Label Rum.
In the early 1950s, the brand responded to changing consumer tastes and the popularity of Cuba Libre (rum and cola) by introducing a White Rum version - the first line extension.
Over the years, Captain Morgan rums have sold very well in the United Kingdom, Canada, South Africa and over 30 other countries, but before 1984, the Captain Morgan name meant very little in the United States.
Then The Captain launched his Original Spiced Rum and the world of rum has never been the same...
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