Jagermeister, meaning hunt master is a German bitter liqueur. Dating from the seventh century it is made of a complex blend of 56 herbs, fruits and spices and should be served icy cold.
The label features a stags head with a cross because, according to legend, the drinks founder Hubertas, upon losing his wife, would go off into the woods alone to hunt and saw a magnificent stag with a floating cross between its antlers.
His vision moved him to change his life and gave all his material possesions away before founding several monastries and becoming the Patron Saint of Hunters.
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Jagermeister - www.jager.com