|Park Place Drinks Ltd is a privately owned company, which was set up in November 2008 by Martin Price, and is run together with his wife, Sue, out of their home in Scotland.|
Says Martin, 'When we worked in the spirits industry, it seemed obvious to us that there was an opportunity to develop good, honest and reasonably priced sprits that tasted great, were made with a craftsman's passion out of classic high quality ingredients, and were fit for purpose. For example, to be a great gin, it has to mix well with tonic - full stop. Everything else is a bonus. Vodka has to be pure and smooth. Simple things, that many producers seem to have forgotten about in their search for a 'marketing edge'.
In 2008 Martin and Sue left the corporate world, returning to Scotland from Germany where they had been working. This was the time to turn the dream into reality, so the couple decided to plough their own savings into the business, and Park Place Drinks was born!
Now, the vision is reality, and SW4 London Dry Gin is distilled at Thames Distillers in Clapham in south London. Thames is now the only Gin Distillery which both distils and bottles gin in London, so SW4 is truly a London Dry Gin. Thames Distillers is a small distillery, in an unfashionable backwater of Clapham, where it borders Stockwell. However, it is perfect for Park Place Drinks, as it makes some of the best gin available today.
Martin chose to develop his spirits with Charles Maxwell, Master Distiller at Thames, because of their unrivalled experience in Gin distilling in London; Charles' forebear George Bishop first established a Gin Distillery in London in the 1700's having completed his apprenticeship to the Worshipful Company of Distillers, and his family have been active in the trade ever since.
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