Southern Comfort was created by New Orleans bartender, Martin Wilkes (M.W.) Heron in 1874. After experimenting with a variety of fruits, spices and other spirits, Heron struck on the perfect combination creating a one-of-a-kind blend of whiskey, fruit, and spice flavours.
The new Bold Black Cherry product carries on Southern Comfort's heritage as the leader in the flavoured spirit category.
The combination of dark fruits with Southern Comfort is perfectly served with cola to enhance the rich, complex flavour.