Select Aperitivo - Born to Spritz!

Blog Image
Author: Select Aperitivo
Comments: 0


Beyond her postcard images, Venice conceals many treasures to which only a fortunate few have the key Uniqueness, legacy, taste: in no other city in the world are these concepts as valuable as in Venice. And it is no coincidence that the story of Select Aperitivo began right here, in the district of Castello, the historical heart of this intriguing city. The year was 1920 and Venice was in deep turmoil following World War I. The young Pilla brothers, with their distillery and expertise in the art of making liquors seized this unique moment and used it to their advantage. Venice was at a turning point: people were just beginning to venture out again and rediscover life’s pleasures. The act of enjoying an aperitif with friends spread throughout the city and Select Aperitivo assumed the starring role in this new cocktail scene. Almost a century has passed, but today, Select Aperitivo is still known as the true icon of the Venetian aperitif: a unique bitter that is served at the iconic bars in the Lagoon and by bartenders around the world, eager to offer something unique and special.


Select Aperitivo is the essential ingredient for making the Original Venetian Spritz. According to Venetian tradition, the recipe was garnished with a large green olive to create the perfect blend of balance and flavour. It is still served this way today. 30 botanicals including rhubarb roots and juniper berries give Select its rich, complex taste. Which is characterised as a sophisticated aromatic profile and well-balanced bittersweet.



Be the first to review, comment or discuss.


Don't miss the news.
Subscribe to our weekly newsletter.

Tag Cloud

IO Premium Denmark Antonio Palmarini Funkin Viru Toddy Timmy Falzon Mayfield Mr Black Erin Davies Manchester Byrrh Sam Vesey John Russell Lanique Dishoom Sankey's Seafood Kitchen and Bar Prosecco Valentine's Adam Day Josh Beazeley Goslings Rum Arcane Bounty Rum Old Tom Joe Wilkins Hoxton Cai Anderson Xander Driver Hofmeister Christmas Chester Steven Young Dom Dutch Distll No9 Spritz Simon Dacey Elliot Doyle Edinburgh Aviation Petrus London Trailer Happiness Josh Ambrose Dave Marsland Woolton Rachel Orange Treacle Bar and Kitchen Little Happiness Fling Bar Services Sacred Spirits Calvados St David's Day Portobello Road Robert Burns Liqueur Spry Double Dutch Andy Turner Elliot Shenton Little Mixers Estonia London RinQuinQuin Kyle Atkinson Coffee St Patrick's Day Rob Squire Herno Blended Malt Hygge Liverpool Mecanica Sam Baxendale Dark n Stormy Jerez Gin Steel Bonnets Samantha Cox Hannah Sharp Luke Bensley cocktails Sommelier Alibi Pere Magloire Covid-19 Jindea Andrew Miller Rum The Bitter Truth Video Le Verger Wine Callooh Callay Japan Marquis de Montesquiou Daffy's KIN Award Batanga Tequila Matt Hurst Jack Mitchell One Percent Forest The Lakes Distillery Native Halloween craft beer Italy Armagnac Chris Churchman Jefferson Marella Pilla Brothers Ron Coclon Goslings Joe Lynn Shot Birmingham Will Edmondson Whisky Pussers Lexa Ulijaszek 40th Anniversary The Milk Bar Isaac Jones Reading The Spirit Business Gin Masters Andy Graham Venice The Smugglers Cove Sherry Mixologist 33CankStreet Atlantic Bar and Brasserie Select Aperitivo The Pickled Olive Herno Gin Panos Dimou Lockdown Cocktails Holly Law Pedrino Black Fire Coffee Liqueur Cocktails