Select Aperitivo - Born to Spritz!
PROUDLY VENETIAN SINCE 1920
Beyond her postcard images, Venice conceals many treasures to which only a fortunate few have the key Uniqueness, legacy, taste: in no other city in the world are these concepts as valuable as in Venice. And it is no coincidence that the story of Select Aperitivo began right here, in the district of Castello, the historical heart of this intriguing city. The year was 1920 and Venice was in deep turmoil following World War I. The young Pilla brothers, with their distillery and expertise in the art of making liquors seized this unique moment and used it to their advantage. Venice was at a turning point: people were just beginning to venture out again and rediscover life’s pleasures. The act of enjoying an aperitif with friends spread throughout the city and Select Aperitivo assumed the starring role in this new cocktail scene. Almost a century has passed, but today, Select Aperitivo is still known as the true icon of the Venetian aperitif: a unique bitter that is served at the iconic bars in the Lagoon and by bartenders around the world, eager to offer something unique and special.
BORN TO SPRITZ
Select Aperitivo is the essential ingredient for making the Original Venetian Spritz. According to Venetian tradition, the recipe was garnished with a large green olive to create the perfect blend of balance and flavour. It is still served this way today. 30 botanicals including rhubarb roots and juniper berries give Select its rich, complex taste. Which is characterised as a sophisticated aromatic profile and well-balanced bittersweet.
THE ORIGINAL VENETIAN SPRITZ