Mixologist Of The Month - Matt Hurst

Blog Image
Author: TheDrinkShop
Comments: 0
  • Date of Birth: 26th January
  • Height: 6'3"
  • Birthplace: Stafford
  • Eye colour: Blue
  • Nationality: British

Signature Cocktails


"I started my career in television, radio and large events. This worked for a number of years and I really enjoyed it but the credit crunch hit and my work dried up. My brother Tom Hurst now owner of Rockstar Spirits needed some assistance with a brands agency he was heading up at he time and I needed some money. I started to read all kinds of books about cocktails and began assisting customers with cocktail menus and staff training. Over the years I really started to pay attention to what made a rubbish bar, a mediocre bar and a great bar. What was the essence that could cause that feeling you get when you walk into a place and you feel right at home yet enlivened and ready to party. My wife and I wanted a change and we decided that maybe our own bar was the way forward and The Shrub Club was borne. (A lot harder than it sounds) Environment, Service, Product."

Q & A

How did you get started? I started working with my brother for a brands agency called Signature Brands.

How were you trained in bartending?
I taught myself everything from books, the internet and practising at home.

Did you take any courses?

What are some trends you're seeing in the market?
For me its really about creating products that are premiumised, they are expensive but offer value through their size and strength as well as the actual flavour. Premuimisation of drink is still growing strong and a concept that I like to fit into our products.

What's your process for creating a new cocktail?
Read books, create ingredients, walk around the bar, gain a spark from somewhere, imagine recipes.

And what inspired you in the first place?
Reading about an ingredient can often set me off.

What is your favourite cocktail To make?
It varies, but over Christmas I was really enjoying Negronis made with a lot Tanqueray 10.

What are some of your favourite tools?
Metal OXO measuring cup. They are great and hardwearing and offer a lot of different measures.

What is your favourite mixology resource?
Online, diffords guide, books – Cannon, Dead Rabbit and Beachbum Berry’s books.**

What does success mean for you?
The clamour of a busy bar and my cocktails getting demolished.

What are some current trends you’ve seen in the cocktail market?
The use of eastern ingredients which offer our pallet that feeling of the exotic.

Where do you see yourself in five years?
Having a some cocktails available for the retail market and a 2nd Shrub Club.

If you weren't in the drinks industry, what do you think you would be doing now?

Your biggest career influencer?
Probably my Big Brother Tom Hurst.

First drink you ever tried? Blue Curacao.

We've all had a bad experience with at least one drink. What drink do you most avoid?
It used to be whisky as I was violently sick on William Wallace Whisky, but now I collect the stuff and end up drinking it all. I don’t avoid any now.

Your hangover cure?
Pints and pints of Ribena.

£10m comes to you.
What do you do next? Finish all the little bits at The Shrub Club and build another one.

Bar or cellar at home?
No but I do have an AGA which is amazing.

Favourite beer?
Torrside Brewery

Barossa Ink.


Old Fashioned.

Fav Bar?
The Shrub Club.

Ivy Manchester.

World location?

Fav film?


Kinda of Blue.

Kathika Rabbit from Slamboree.


Be the first to review, comment or discuss.


Don't miss the news.
Subscribe to our weekly newsletter.

Tag Cloud

Elliot Doyle Whisky Award Lanique cocktails Mecanica Mr Black Italy Timmy Falzon Hannah Sharp Jack Mitchell Sommelier Gin Mayfield Herno Arcane Panos Dimou John Russell Jefferson Marella Liverpool Viru Holly Law Sam Vesey Goslings Rum Erin Davies Pere Magloire Sam Baxendale Spry Cocktails Xander Driver Native Atlantic Bar and Brasserie The Smugglers Cove IO Premium 33CankStreet Calvados Black Fire Coffee Liqueur Rachel Orange Hygge Ron Coclon Le Verger Alibi Dishoom Samantha Cox Trailer Happiness Aviation The Pickled Olive Dom Dutch Little Mixers Pedrino Pilla Brothers Andy Graham Shot Distll No9 Adam Day The Lakes Distillery Jindea Reading The Milk Bar Chris Churchman Covid-19 Sherry Joe Lynn Edinburgh Bounty Rum Pussers Antonio Palmarini Valentine's Denmark Funkin Herno Gin One Percent Forest Halloween Birmingham Andy Turner Fling Bar Services Steel Bonnets Woolton Christmas Prosecco Josh Ambrose Toddy Isaac Jones Old Tom The Spirit Business Gin Masters Elliot Shenton Double Dutch Rum Robert Burns Mixologist The Bitter Truth Callooh Callay Lockdown Cocktails Wine Kyle Atkinson Coffee 40th Anniversary Marquis de Montesquiou Josh Beazeley Manchester craft beer Sacred Spirits KIN Will Edmondson Dave Marsland Andrew Miller Estonia Lexa Ulijaszek Goslings Armagnac Treacle Bar and Kitchen Luke Bensley RinQuinQuin Video Liqueur Cai Anderson Hofmeister Japan Spritz Batanga Tequila Hoxton Jerez Blended Malt Chester Joe Wilkins St Patrick's Day Dark n Stormy Sankey's Seafood Kitchen and Bar Select Aperitivo Rob Squire Venice Byrrh Steven Young St David's Day Matt Hurst Daffy's Petrus London