Celebrate National Tequila Day With El Tequileno
Bienvenido a Tequila - A deep dive into El Tequileño ...
El Tequileño /El Tek-eh-lane-yo/ (def ): denotes a person born or being from the town of Tequila El Tequileño is one of the most well-known historical brands in the drinks industry. It’s famous for many reasons including: El Tequileño have a wide range of Tequilas, but more than anything it’s a real authentic brand that focuses on quality over quantity, which is maybe a little bit of a cliché, but that’s the truth. Their master distiller is Tony Salles and the word ‘master’ really does relate to him. He’s a third-generation distiller, and his father, Juan Salles, who runs the blending and bottling facility, is one of only five to be given the award of ‘gran tequilero’, one of the most respected people in the business. Tony runs the distillery, in which Tony’s grandfather was the founder; it’s been a family business and they still have family involved, everything they do comes down to quality. In their hometown of Tequila there’s a bar called La Capilla, a tiny little cantina, the tequila used as the house pour is El Tequileño Blanco. From locals, to bartenders, visitors and Tequila lovers on a tour – all will end up in La Capilla for a drink. They have become famous for making one specific drink: La Batanga: A Mexican cola, Tequila, lime juice and with a salt rim, and stirred with a knife.
A Rich Heritage
was founded in 1959 by legendary tequila industry pioneer Don Jorge Salles Cuervo. He had been producing tequila for Cuervo since 1941. On New Years Day 1959, he launched his own brand of tequila and eloquently named it “El Tequileño” to pay homage to the town and its spirited culture. El Tequileño quickly gained brand prominence in the state of Jalisco, dedicated to delivering quality and prestigious tequila to even the most demanding of palates. From the beginning, Don Jorge Salles Cuervo focused his quest to combine the naturally sweeter agave from the Highlands with the mineral rich volcanic spring water straight from el Volcán de Tequila. El Tequileño history, family and traditions matter. El Tequileño Master Distiller Tony is the grandson of Don Jorge Salles Cuervo. He prides himself in carrying on his grandfather’s legacy with every drop a celebration of passion and heritage.
El Tequileño Blanco is a long-standing favourite that has won the hearts and minds of the people in the magical town of Tequila and state of Jalisco. This historical Tequila is the main ingredient in the La Batanga cocktail, created by Don Javier of world-famous La Capilla Cantina. El Tequileño Blanco is unlike other mixto tequilas in that it is made from 70% Agave which produce an agave forward spirit with beautiful herbal notes along with delicate notes of anis and black pepper.
El Tequileño Reposado is made from 100% premium Blue Agave from the Highland of Jalisco. It is rested in American Oak for approximately 3 months. Its full agave flavor can be enjoyed by itself or mixed in a cocktail of your choice. El Tequileño Reposado was recently named BEST BUY by Wine Enthusiast Magazine in their 2021 competition.
The first recorded El Tequileño cocktail dates back to the early 1960’s and was created less than a mile away from the distillery. The creator of this cocktail is Don Javier, the owner of La Capilla a cantina that for decades has been visited by bartenders, master distillers, tequila aficionados and countless tourists from around the world.
La Batanga is a simple recipe consisting of El Tequileño Blanco, Coca Cola, half a lime and is stirred with a knife. It was given the name because Don Javier, while bartending for some friends and customers, ran out of glasses. He told his customers, "I am out of glasses I am going to the market to buy more." As they were out of "tube" glasses (the type of glass he normally used) he found a squatter, wider type of glass and bought those. He returned to the bar and said they were out of "tubes" but they had "batangas". His friends laughed as he showed them the glass. They knew he named the glass in honor of his compadre, Batanga, who was short, stocky and always a bit drunk.
He was given the nickname because in the Philippines there is a canoe that is short and called Batanga. Like the Batanga his “compadre” was short, as wide as a canoe and always “in the agua”. He used the glasses to make his signature recipe, stirred it with a knife, and the rest is history.
Today the Capilla has made it to the list of top Worlds Best Bars and bartenders from around the world have enjoyed a Batanga, always made with El Tequileño Blanco.