LEJAY LAGOUTE - Tutti Cassis (Blackcurrant)

With the launch of a new cassis spirit called Tutti Cassis, Lejay-Lagoute has created the first major development of the conservative Creme de cassis sector in more than 160 years.

Tutti Cassis is the reinvention of cassis for modern lifestyles and drinking styles, says Lejay-Lagoute, the French company which invented the category in 1841. Made with cane sugar, but with very low sugar content, and with an ABV of 17%, Tutti Cassis conserves the lengthy fruit maceration, intense flavour and deep colour of blackcurrants.

The taste of Tutti Cassis has been described as "light, dry and very fresh." Tutti Cassis is the result of long research to create a blackcurrant spirit that mixes easily with a wide range of other drinks from fruit juices to milk, tea, tonic or energy drinks and spirits such as vodka, gin, or liqueurs such as coconut liqueur.

Packaged in a slimmer more rounded version of the traditional Lejay-Lagoute Sisca Creme de cassis bottle, and with full bottle sleeve in vibrant mauves and pinks, the presentation makes a clear modern statement about natural fruit content and contemporary lifestyles.

Over the years the Sisca core brand (a word play on cassis) has had many imitators, but none maintains the original lengthy and expensive process of a six week maceration of top quality French-grown blackcurrants in oak vats.

Tutti Cassis has created a new drinks segment and will thereby recruit new consumers who favour long drinks and cocktails. Tutti Cassis complements classic Sisca. The new spirit also complements Lejay-Lagoute's super quality Noir de Bourgogne Creme de cassis. At 20% ABV and made exclusively from the high quality Noir de Bourgogne blackcurrants, this prestige liqueur has been called the pinnacle of the cassis maker's art.