Effen - Plain Vodka
Effen Vodka is a super-premium luxury vodka that is smooth, balanced and clean tasting.
In fact, the word Effen is Dutch slang for 'smooth'.
Imported from Northern Holland, Effen Vodka is made from a 120 year-old recipe that was refined by a panel of top bartenders to please the vodka aficionado's palate.
At the heart of Effen Vodka is premium wheat from Northern Holland (rather than corn, rye, grapes, potato or soy grain). Of all grains used to make vodka, wheat contains the purest kind of starch. What's more, it contains an extremely low level of fat and fatty acid - another reason Effen vodka is so balanced and silky smooth.
Effen Vodka is also distilled at low temperatures, than other ultra-premium vodkas, which reduces carmelisation and avoids a burnt taste becoming part of the final product.
Effen Vodka's patented filtration process utilizes peat, rather than charcoal, because peat is more effective at removing impurities. Since its active carbon has a more 'open' structure than charcoal, it exposes maximum surface area to the alcohol.
Finally, the master distiller uses perfect water, which is achieved through the process of reverse osmosis. The result is a crisp, clean taste profile that is perfect for contemporary cocktails or straight-up enjoyment.
Like the vodka recipe, the Effen vodka bottle was influenced by bartenders to ensure that form meets function.
In fact, it was created before the vodka itself was selected. The bottle is streamlined in every way. Its sleek rubber sleeve ensures an easy grip on the bottle and helps keep the vodka inside colder, longer.