Jack Daniels - Mr Jack's 160th Birthday

In celebration of the 160th birthday of the venerable Tennessee whiskey maker, Jack Daniel's presents this limited-edition black bottle of Old No.

Whether it was a fire at the local courthouse that destroyed all the town documents - or just poor record keeping - no one's real sure what day in September Mr. Jack was born. That's why his birthday is celebrated all month long. But we know well enough where he was born - in Tennessee.

So this September, the folks at Jack Daniel's are bringing the sights, sounds and tastes of Tennessee to the UK in the form of a heavyweight campaign; with bespoke trade activity as well as a host of consumer awareness drivers too.

The limited edition black bottle will play an integral part of the month long celebrations honouring the man who pioneered the world's best selling whiskey that is now appreciated in over 135 countries worldwide.