Hiram Walker, a successful grain merchant, founded what would become Canadian Club® in 1858.
Their first distillery was established in Walkerville, Ontario because of the exceptional quality of the local grains there.
In those early days, if you wanted whisky, you took your own jug or bottle to the local store and filled it from a generic barrel.
Their whisky was different—smooth and easy to drink and they wanted people to know who made it. So they branded the barrels with their name on it, as a signature of confidence and assurance of quality.