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Franco's Cocktail Mixes was established in 1974 by Richard E. Franco and Brenda K. Franco. The company has enjoyed continual growth for more than 33 years. The company is located in Pompano Beach, FL, just 30 miles from the Okeechobee cane sugar refinery.

Franco's formulated and originated the first hurricane cocktail mix in early 1978 and introduced the Original Pat O'Brien's Hurricane Cocktail Mix later that year. In 1986 Franco's purchased Allied Citrus Products Corporation and merged in the Tout Fini Brand Cocktail Mixes. Franco's Margarita Salt Sombreros were introduced in 1988. In 1993 Franco's introduced Jose Cuervo Margarita Salt Sombreros.

Franco's is the largest producer of margarita salt in the world and introduced the first colored margarita salt in 1990. Franco's has numerous packaging patents for innovative packaging designs. The company also owns numerous trademarks including Franco's , Florida Straits , Tout Fini, Florida's Gold and Florida's Pride. The company also owns licensing agreements with Jose Cuervo International, Allied Domecq (Sauza ) and Pat O'Brien's of New Orleans. Franco's exports to 40 countries with bilingual packaging and custom blending for export.