TheDrinkShop.com Logo

Hennessy

www.hennessy.com   Hennessy Logo

Hennessy is proud of its long history. Its Irish founder, Richard Hennessy, was so charmed by the region that he established a trading firm in the town of Cognac in 1765. Under his son, James, the company expanded rapidly and took the name it still has today: Jas Hennessy & Co. Eight generations of Hennessys have run this outstanding company, travelling the world and building the brand's universal reputation.

Hennessy has always had an international outlook. At the start it shipped cognacs to it's natural markets in Ireland and Great Britain. London was the heart of the brand's sales strategy for nearly two centuries. The British capital was a springboard for shipments to distant markets such as Australia and America and, particularly from 1794 onwards, New York.

Hennessy's directors were the first to explore the Asian markets and established a strong foothold there, especially in Japan, from 1868. South America, the Middle East, South-East Asia and Indochina were later added to what became one of the world's biggest distribution networks. An ability to adapt and take inspiration from the local culture and traditions are assets in the drive to conquer new markets. In the last quarter of the nineteenth century, a widespread outbreak of phylloxera threatened Hennessy's future. Yet 15 years were enough to show just how adaptable the firm could be.

Hennessy quickly set about regenerating it's vineyard and marketing the older eaux-de-vie. In an innovative spirit, the company began bottling on a large scale, thus participating in the industrialisation of the cognac business, and designed it's own labels to personalise the brand. At the close of the nineteenth century, Hennessy was the first cognac brand to realise that advertising would be crucial. The brand's name flashed around the world. After winning over royalty and well-known names, who became ambassadors for the brand, Hennessy linked its image with prestigious places or special events. It established a strong reputation as a top-quality, luxury product.

In 1971, the company went into partnership with Moet & Chandon, and the Moet-Hennessy group became one of the world's major wine and spirits groups. In 1987, an alliance with Louis Vuitton gave rise to LVMH Moet Hennessy-Louis Vuitton, the world's top luxury and prestige group, in which Hennessy naturally has its place.

Newsletter

Don't miss the news.
Subscribe to our weekly newsletter.

Tag Cloud

Covid-19 St David's Day Prosecco Hoxton Josh Beazeley RinQuinQuin Samantha Cox Black Fire Coffee Liqueur Sankey's Seafood Kitchen and Bar Mixologist Daffy's Herno London Andy Graham Rob Squire The Spirit Business Gin Masters Le Verger Pussers Lexa Ulijaszek Adam Day Dark n Stormy Little Happiness Cocktails John Russell Reading Matt Hurst Woolton Elliot Doyle Estonia Mr Black Robert Burns Liverpool Hygge Erin Davies Jefferson Marella Lanique Callooh Callay Portobello Road Luke Bensley Steven Young Treacle Bar and Kitchen Sherry Batanga Tequila Goslings Spritz Mecanica craft beer Birmingham KIN Ron Coclon Valentine's Select Aperitivo Elliot Shenton Will Edmondson Mayfield Double Dutch Distll No9 Dom Dutch Gin Fling Bar Services Italy Sommelier Aviation Halloween Josh Ambrose Wine Jindea Joe Wilkins Isaac Jones Viru Trailer Happiness One Percent Forest Chris Churchman Goslings Rum 33CankStreet Hannah Sharp Rachel Orange Calvados The Pickled Olive Hofmeister Bounty Rum Native Whisky Christmas Funkin Atlantic Bar and Brasserie Manchester 40th Anniversary Antonio Palmarini Arcane Blended Malt Sacred Spirits IO Premium Armagnac Dave Marsland Timmy Falzon Rum Video Japan St Patrick's Day Herno Gin Dishoom Andy Turner Venice Shot Alibi cocktails Spry Simon Dacey Pere Magloire Coffee Marquis de Montesquiou Edinburgh Pedrino Award Liqueur Jack Mitchell Panos Dimou Denmark The Milk Bar Pilla Brothers Old Tom Joe Lynn Steel Bonnets Little Mixers Sam Baxendale Sam Vesey The Lakes Distillery Kyle Atkinson Byrrh The Smugglers Cove Petrus London Jerez Holly Law Lockdown Cocktails Toddy Chester The Bitter Truth Cai Anderson Andrew Miller Xander Driver