When Christian Jensen first tasted the vintage gins from London's lost distilleries, he began a journey. Creating a finely balanced gin that honoured these forgotten recipes became his obsession. That's why Jensen's is distilled in small batches, using only traditional gin botanicals.
So there's really nothing new about Jensen's, and that's why it's different. Distilled in Bermondsey, London, Jensen's is gin as it was. Gin as it should be.