A TEQUILA RICH IN TRADITION & FLAVOR The founders of the region (near Guadalajara) called it Xamayaran (present day Xamay, Jalisco), in honor of the local indian chief of the area, whose name means the ‘root of the maguey’.
The plant grows abundantly and naturally in the region. Today, Xamay (also spelled Jamay) is among the best regions in Mexico to grow the agave plant used to produce tequila. The people of Xamay have been producing tequila for more than 120 years.
FAMILY ROOTS Originally from Spain, the family settled in Xamay at the start of the 1800’s working as farmers and fishermen. It was not until the 1920’s that their great grandfather, Pio Godinez, an entrepreneur, began producing a limited quantity of “family reserve” tequila, using a homemade recipe handed down for three generations made with all natural ingredients and authentic agave from the family’s farmland.
For over 80 years, the family has continued to produce great tasting and extra smooth tequila that, up until now had not been available commercially. For the first time, the family are proud to share its private reserve tequila, “Alma de Agave” with the public. They commit themselves to becoming your favourite tequila brand by following the artisanship and family recipe that welcomes you to “Taste the Soul of Mexico”.