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Martin Edgerton Gill, formerly owner of the London Gin Company, discovered that whilst superb taste in the glass is key to the long term success of a liquor brand, colour really works.

His creation, the world’s first blue gin “London No 1 Blue” sold in 2010 to Gonzalez Byass of Spain has been a huge success.

Gill’s father had spent five years in the Royal Navy during World War II and brought home with him a love of pink gin.

This traditional nautical tipple, consisting of gin and Angostura bitters, was launched in 1824 initially as a cure for sea sickness.

However, its popularity in civilian life grew apace and by the late eighteen hundreds had become a favourite in fashionable bars throughout the world.