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Primitivo, a native of Puglia in the heel of Italy's boot, is named from the Latin Primativus meaning ‘early to ripen’, and it is indeed one of the first red grapes to be harvested in Southern Italy.

Modern wine making skill has elevated it from a humble quaffing wine to a delicious, jammy and moreish style whose quality belies its price tag. A hugely popular red for casual dining lists.