Gruner Veltliner has effected a Cinderella-like transformation and now finds itself feted like a supermodel.
This is thanks to the likes of Lenz Moser, who dreamt of bringing his beloved 'GV' to a wider audience.
Everyone who's tasted the Charming and the Friendly Gruner Veltliner has signed up for the fan club on the spot.
Given these wines' remarkable ability to pair with every food under the sun from seafood to spice, there is absolutely no reason why they shouldn't go to the ball.
The grapes for the excellent Charming Gruner Veltliner are grown in the Kamptal region of Austria.
They ripen on granite and mica-slate soils, cold air from the north lowers night temperatures to slow the ripening process.
This is crucial to producing the concentrated style of Gruner that has been turning heads for a few years now.