Ferrari is the leading producer in Italy of sparkling wine made exclusively by the 'Metodo Classico' or classical method, where the second fermentation takes place in the bottle itself.
The story of Ferrari began with a man, Giulio Ferrari, and with his dream of creating a wine in Italy inspired by the very finest French Champagne. A skilled and painstaking enologist who had studied at the prestigious School of Viticulture in Montpellier, Giulio created Ferrari in 1902, producing a very few, extremely selected bottles which were still never enough to satisfy the demand of wine lovers.
In 1952 Bruno Lunelli, the owner of Trento's best-known wine bar, took over Ferrari from Giulio, who continued to work in the winery until his death.
Thanks to meticulous work in the winery combined with his innate entrepreneurial verve, Bruno Lunelli increased production until it reached a hundred thousand bottles a year. In the decades that followed, Bruno Lunelli's sons brought the company to the apex of quality and fame.