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When Michel Bouchard settled in Burgundy in 1731 to set up a flourishing business in the fabric trade followed by branching out to become a wine broker, he laid down the family’s Burgundian roots. In 1750, his eldest son, Joseph, joined him in his venture, reaffirming the presence of the Bouchards in the Cote d’Or. Working closely with local winegrowers, they developed a unique form of expertise, and created the profession of negociant-winemaker-cellarer.

For over two centuries, the House of Bouchard Aine & Fils has had as its mission an unyielding quest for perfection in quality, authenticity of style, the prestige that lies in a name, and perfect mastery of grape selection, winemaking and ageing. The first negociants came into being at the beginning of the 18th century to meet the demand of French and Flemish clients in particular; this was the beginning of the development of international trade.


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