The SBD Brands Ltd was established by beer industry professionals with wide experience in the international brewing business. We foresaw that the growing consolidation of the UK beer industry by big international companies would lead to an increasing dominance by small numbers of UK-brewed brands with ubiquitous distribution.
This emergence of mainstream “power” brands inevitably leads to less real product differentiation and less choice as brewers seek to make range supply deals with large trade customers. This “industry-lead” push for fewer, bigger brands contrasts with the desire by many contemporary consumers for more variety, more authenticity and more differentiation in the beers they are offered.
They want choice. The recent regeneration of cask beers is symptomatic of that desire