Ernie Els Wines
While men may dream different dreams, they are driven by the same quest: to reach for, and to accomplish perfection.
No two pursuits bare the truth of this more than the perfect round of golf and the perfect bottle of wine. Ernie Els' life has mirrored a passion for excellence, which has been clearly reflected in his exceptional sporting achievements.
His focus, discipline and commitment have been the foundation of his success, and these factors are evident in his quest to produce premium wine.
As one of South Africa's leading ambassadors and one of the most recognizable faces in the world of sport, it is befitting that Ernie chose Stellenbosch to produce his wines. In 1999 the concept of Ernie Els Wines was born and with the help of award-winning winemaker Louis Strydom, they produced the maiden, 2000 vintage of Ernie Els - a 'classic' Bordeaux blend.
The marketing synergy between the wine and Ernie's 'classic' golf swing were apparent. The intention from the outset was to focus on delivering a quality product that could hold its own in the company of the world's finest wines.
Naturally the plan was to start on a small scale, ensuring the packaging and presentation, marketing and distribution, were of a standard that was in-line with their vision for a premium product.