The first harvest took place in 1905. This was followed by several difficult years which suffered from the instability in the economy, aggravated by the first world war.
In 1922, when it was time to renew the co-operative winery, many members decided not to contribute their grapes anymore.
Thus, although it was an exceptional year, the vintage was not very abundant. The winery started having serious economic problems and was liquidated.
During this crisis, the young Alfredo Prunotto met and then married Luigina, with whom he decided to take over the co-operative winery 'Ai Vini delle Langhe', bestowing on it his name.
Thanks to the passionate persistence of the newlyweds, the winery became famous very quickly and began to export wines throughout the world: first to South America and then to the United States, whose markets opened up during those years.
Prunotto is one of the few companies that believed in the economic prospects of the new world.