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The Jax Coco story began in Asia after four coconut water enthusiasts - Jane, Jason, Alex and Max - noticed that while there were plenty of young coconuts (and even more coconut water lovers), there didn't seem to be any coconut water products packaged for easy consumption. In Asia, coconut water has traditionally been drunk straight from the nut.

Envisioning a product that could make coconut water more prevalent in an industry filled with sugary sodas and artificial beverages, the four coconut water devotees, who all incidentally had the letters J, A or X in their names, formed the Jax Team - a group with the intention to produce the freshest and best coconut water in Asia.


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