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Ceretto was founded in the 1930s by Riccardo Ceretto, who passed the torch to his sons Bruno and Marcello in the 1960s. The 2 brothers are widely credited for pioneering the modern style of winemaking in the Piedmont region of Italy. Specialising in estate-bottled, single-vineyard wines, they have firmly established themselves among Piedmont's most progressive wine producers. Now their sons and daughters are at the helm of the Langhe DOC company, which holds a total of 120 hectares of land that are the birthplace of an array of elegant still and sparkling wines.

The family owns four wine estates in the Langhe, each devoted to the production of specific wines and each named for its geographic location:

Bricco Rocche in the village of Castiglione Falletto, where single-vineyard Barolo wines are produced. Bricco Asili in the village of Barbaresco, home to the single-vineyard Barbaresco wines. Monsordo Bernardina in Alba, dedicated to the production of wines from the Langhe and Roero areas. I Vignaioli Santo Stefano, in the village of Santo Stefano Belbo dedicated entirely to the production of Moscato wines.