"Without a rigorous approach, passion is not enough. And so I wanted to understand and control everything. To be sure my wines are totally home-made, I have rejected off-the-shelf ideas, refused to copy others. Since the start, I have personally monitored every stage of production, from vine-planting to wine-bottling. This exacting, hands-on attitude means I am constantly thinking about my tools and facilities. In a nutshell, I focus on everything. That’s the price you pay for quality." Yves Cuilleron Simply, one of the greatest producers in the northern Rhone today.