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In 2004 Britain reached peak alcohol. Social media was kicking off and Alex Carlton started to realize the days of drinking and dancing like no one’s watching were over.

The desire to go out and have fun hadn’t left us, but the desire not to feel awful the next day definitely had.

The issue? Everything on offer meant compromising on something important.

Having founded Funkin Cocktails in 1999, Alex had a bit of experience in the drink trade, so he set about fixing the problem. After years of development and many, many taste tests, Alex launched Stryyk and their first two drinks: Not Vodka and Not Rum.

Created to keep you in the party, out late and at the heart of the action, they’re proper zero-proof spirits that let you enjoy your night without compromising on taste, experience or calories.


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