The Real McCoy Rum
The Real McCoy® Rum is based on the story of Bill McCoy, the pioneer rum runner of the Prohibition era. In January of 1920, McCoy was the first to fill a boat with alcohol in the Caribbean, sail it up to New York City, and legally act as a floating liquor store three miles off shore. McCoy was careful to always stay outside the three-mile limit, which was international waters in the early days of Prohibition in America.
McCoy made a name for himself because he never adulterated the alcohol. While copy-cat rum runners would dilute their alcohol with wicked chemicals like turpentine, wood alcohol and prune juice, McCoy never did. The sullied products were nicknamed "Booze," "Hooch" and "Rot Gut," while McCoy’s quality spirits became known as "The Real McCoy."