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Bundaberg

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In 1872 commercial sugar cane starts production in Australia.

A new industry is born as commercial sugar cane is found to be successfully suited to Australia's tropical regions. In 1880 Bundaberg makes its name as Australias sugar cane capital and with a good climate combined with its favourable location sees Bundaberg and the surrounding district in Queensland establish itself as a leader in sugar cane production.

By 1888 the Bundaberg Distilling Company is born and with the local sugar industry flourishing, a consortium of local sugar millers seize the opportunity to produce rum. In 1889 the first Bundaberg Rum comes out of the distillery.

With the plant, equipment and expertise in place, the fledgling distillery successfully produces its first rum, a total of 22,500 gallons.

In 1892, a local competitor arrives on the scene, established by the Waterview sugar mill, a new distillery opens to challenge for a share of the Bundaberg Distillery's ever-expanding market and in 1903 The Waterview Distillery is destroyed by floods. These were disastrous for the Waterview Distillery, sweeping away its hopes of challenging Bundaberg Rum.

In 1939 Bundy goes to war! The Australian Government takes over all rum stocks for the armed forces, the Royal Navy and the US military.

In 1950 Bundy is disguised in many different labels. The Bundaberg Distilling Company begins to sell rum in barrels, overproof, to agents who bottled it under their own labels.

In 1986 the seeds are sown for Bundaberg Black with Master Distiller, Dr Lou Muller, putting aside one vat of Bundaberg Rum, destined to become the famous Bundaberg Black Rum and by 1993, Dark and Stormy is born.

Bundaberg Distilling Company combines two famous products - Bundaberg Rum and Ginger Beer - to make a distinctly Australian product, Dark and Stormy.

1996 sees the launch of Bundaberg Black to the market, the first release of Australia's premium quality rum, Bundaberg Black, specially aged as an vintage rum. In 1999 a first in the premix spirit market, Bundaberg launches a Bundaberg Rum & Cola mixed at 3.5% alcohol strength. Perfect for those occasions when you have to be in control!

In 2001, Bundaberg Rum. proudly supporting the Wallabies and for the first time in Australia, a spirit brand takes out a major sponsorship opportunity, Bundaberg and the world champion Wallabies - what a fit.