Mumm, Bubbly Since 1827.
The Mumm brothers, Jacobus, Gottlieb and Philipp, who were from a rich family of German wine merchants and who also owned vineyards in the Rhine valley, arrived in Reims in 1827. Along with their business partner Friedrich Giesler, they set up P.A. Mumm et Cie, the initials standing for the forenames of their father, Peter Arnold Mumm. 1853 was the Birth of G.H. Mumm et Cie and was a descendant of the founders, took over the company in 1853. It became and has remained to this day G.H. Mumm et Cie.
In 1902 Mumm was the leading Champagne house, selling 3 million bottles, of which one million went to the USA. In 1955, G.H. Mumm & Cie took on a world-wide dimension with the arrival of the Canadian group Seagram.
In 1999, Seagram sold Mumm to the American company Hicks, Muse, Tate & Furst.
Then, the English group Allied Domecq (world no.2 in wines and spirits) purchased Mumm, thereby adding a prestigious house to the major brands they already owned.
Today Champagne Mumm is present in over 100 countries.
40% of its production is sold in France, and 60% in export markets. Its energetic marketing strategy resulted in sales of close on 8 million bottles around the world during 2000.