Guiseppe Alberti   Guiseppe Alberti Logo

In 1860, year of birth of the Liqueur Strega, the town of Benevento was an enclave of the Papal State. Located midway between Rome and The town of Naples, was, according to an old legend, the place where witches from all over the world gathered.

Giuseppe Alberti, native of S. Felice a Cancello (Kingdom of the Two Sicilies, between Naples and Caserta) sheltered in Benevento, consecutevely to the carbonari movement, when his father Carmine Vincenzo was persecuted by the Borbons because of his liberal ideas.

After having been a successful wine trader, he decided to found in the Samnite city a factory of factory, which initially only produced a distilled infusion from a single herb, following an ancient and secret recipe that he had managed to snatch from the monks of the local monastery.

Giuseppe tried with his father's help, originally a grocer to improve the recipe, but the results were taking far too long to appear. So the young Alberti, aware of the charm and popularity linked to the legend of the Witches of Benevento, decided to associate the creation of his liqueur to the myth, still very much alive within the popular tradition, according to which the Witches had prepared a love potion to unite forever those couples who drank it.

And hence was born the liqueur Strega, whose reputation is still tied to the legend of the magical mystery of its origins.

Currently only two people know the original recipe, passed on by the Albertis throughout generations. It is probably the oldest Italian liqueur and the best known in the world, commemorated even by movies which made the history of the Italian cinema such as "Ossessione" by Luchino Visconti or "Matrimonio all'italiana" with Marcello Mastroianni, but also "Ieri, Oggi e Domani" or the more recent one "Pane e Tulipani".