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In the early 20th century, Ursus Vodka was produced by a traditional Icelandic family of bootleggers.

At the time, alcohol distillation was prohibited in Iceland. Nevertheless, they succeeded in perfecting their recipe.

Ursus is the Latin word for 'bear'. This brand name emphasizes the Nordic heritage and distinctive character of Ursus Vodka. In addition, it defines Ursus Vodka as a strong but smooth drink.

In the early 90s, the Ursus Vodka Company in the Netherlands obtained the original Ursus Vodka recipe from its Icelandic owners and introduced Ursus Vodka to the world. Clear as ice, friendly and full of character, that is the Ursus Vodka experience.

Whether enjoyed straight, on the rocks or in a mix, Ursus Vodka gives a fresh sensation of Nordic purity.