Bulleit Bourbon is a product of an era that helped define the character of a nation - an era of adventure, risk-taking and prosperity, when the Western frontier offered hope to those willing to take a chance.
The legend begins in New Orleans, where the Bulleit family emigrated from France in the 1700s. Around 1830, Augustus Bulleit moved from New Orleans to Louisville, Ky., taking with him his talent for brandy making.
As a tavern keeper in Louisville, he began producing small batches of bourbon. Relentless in his pursuit of perfection, he experimented with different recipes. When he found one that consistently met his expectations, the inspiration for Bulleit Bourbon was born.
During the great migration to the West, his bourbon was sold throughout Kentucky and Indiana, gaining a reputation as the bourbon of choice for America's most hale and hardy adventurers - the frontiersmen.
It was 1860. America was rapidly expanding westward and business was good for Augustus. That year, while transporting barrels of whiskey from Kentucky back to his hometown of New Orleans, Augustus Bulleit died. With him, it appeared, died the making of his legendary bourbon.
As decades passed, the Bulleit family never lost its passion for telling the story of Augustus Bulleit, nor the desire to resurrect his signature creation. After more than a century, the family returned at last to bourbon making. In 1987, Tom Bulleit fulfilled a lifelong dream by reviving his family's ancestral distilling enterprise using the original recipe of his great-great-grandfather.