Privacy policy

1. What personal data do we collect?

We collect information as provided by you, when you:

• access, browse and click through the website;
• search for a product;
• place an order;
• participate in social media functions via the website;
• login using your social media profile;
• submit or enter information onto our website; 
• sign up to receive marketing communications; or
• contact us by phone or email.

Sometimes, we receive information relating to you from other sources, such as:

• when someone buys you a gift using the website;
• when you login using social media plug-in facilitated by a third party; or
• from advertisers or affiliate partners who redirect you to the website.

We receive the following categories of information about you: 

• name (first, middle, last);
• email address;
• phone number;
• residential or delivery address;
• date of birth;
• payment information - credit or debit card number, billing address, card holder name, card expiry date; 
• purchase history;
• items saved in your basket;
• transaction details;
• social media profile username or other profile information;
• geographic location;
• shopping habits;
• user-generated content; and
• voice recordings of you from incoming and outgoing telephone conversations with us.

2. What purposes do we use your personal data for?

• Purchase and delivery of products and services: we use your information to take orders, process orders you placed, take payment, deliver your orders, and to communicate with you about these orders (including providing customer service support relating to any queries or requests you may have). 
• Improving the website and our services: we use your information to analyse and improve your browsing experience of the website, including offering you tailored content, as well as testing our technical systems, general research and data aggregation or analysis, and developing new products, services, or features. 
• Training and monitoring: we use your voice recordings to ensure our teams are providing you with the best standards of service and to administer ongoing routine training. 
• Fraud prevention: we use your information to detect and prevent fraud, to keep the website safe and secure and to protect your interests. 
• Comply with legal obligations: we use your information to comply with the law, for example, storing your information from orders to comply with tax obligations and verifying your identity and legal drinking age. 
• Advertising: we send locally hashed information about you to trusted third parties (including but not limited to Facebook, X, Pinterest) in order to send you personalised advertising and create “lookalike audiences” or “customer audiences” on those platforms that you are already a member of.
• Direct marketing: we contact you to keep you updated on the products and services we offer. If you are an existing customer of ours and have not opted-out to direct marketing communications, we may contact you to tell you about similar products and services which you may be interested in. 

3. How long do we keep your personal data?

We keep your personal data for such time as necessary to accomplish the purposes described in the above section, sometimes this will be after you close your account or after we have already provided goods and services to you. 

We periodically review the data we store to make sure they are still necessary. 

We retain voice recordings of you from incoming and outgoing telephone conversations with us for 6 months after the date of conversation taking place.

4. Do we share your personal data?

We will never sell your personal data, but yes, we do share your information with trusted third party service providers, affiliated companies, and strategic business partners (some of these third parties will be located outside of the United Kingdom or EEA) for specific purposes as follows.

• Maintaining functionality, security and integrity of the website: certain functionality of our operations is performed or maintained with help from trusted and vetted third parties, including website hosting, network security implementation, payment processing, warehousing, delivery services, marketing and advertising, and fraud detection. We share your information with trusted third party service providers for this purpose.  
• Improving the website and our services: in order to conduct data analysis which results in improvements to our operations and your experience, we use research and analytic tools to discern trends, patterns or behaviours which might be useful to us in improving our website, content and advertising. We also use external customer review services, and certain customer information will be processed by those service providers for the purposes of obtaining and making available feedback regarding the quality of our website and services.
• Fraud prevention: we share your information with our fraud screening partners.
• Facilitating social media plug-ins: the website supports social media plug-ins and links to third party content (e.g. video hosted by other websites). Certain information about you is passed onto those social media services and third party sites even if you are not already a member with them. If you are already logged into the social media services when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such processing by social media services - we suggest you review their privacy statements to make sure you are comfortable with the way they use your information as well. 
• Comply with legal obligations: if we are required by law to disclose customer information, we will do so in accordance with the law. 
• Business transfers: we may share your information in the event that we sell or transfer all or a portion of our business or assets to a third party and customer information forms a part of the assets being acquired. 

Any third party which processes or uses your personal data as shared by us only does so under strict written instructions from us. They must also do so in compliance with applicable data protection regulations, including maintaining adequate technical and organisational measures to protect your personal data and to ensure your personal data is not lost, altered or damaged, accessed by unauthorised persons, misused or otherwise treated in violation of data protection law.

5. How do we keep your personal data secure?

We implement and maintain technical and organisational measures to protect your data. These measures include the following. 

• Rigorous approval and monitoring process for third party service providers: we assess each service provider using a systematic approach prior to approval and we continue to monitor them throughout our engagement with them.
• Technical security measures: this includes using appropriate data encryption of data collected from this website, which will be passed between your computer and our server and vice versa via the internet using PCI compliant encryption (minimum TLS (Transport Layer Security) version 1.2) to protect your data against unwanted access. In transit encryption (SSL (Secure Socket Layer)) is used to secure transmission of sensitive payment card details from the website to our trusted payment processors.
• All personnel are bound by adequate confidentiality obligations: this includes our own employees, contractors, authorised representatives, and third party service providers. 

6. How to exercise your data protection rights?

In general, and amongst other rights, you have a right to:

• request deletion or removal of your personal data held by us (but note that we are legally entitled to hold some of your personal information from the orders you placed, for example, for tax reporting purposes);
• require us to update or correct information which we hold about you;
• require that we stop processing your information for the purposes of sending you direct marketing communications; and
• object to certain processing of your information.

If you wish to exercise any of the rights relating to your personal data, please get in touch with us by email or telephone. All requests will be reviewed, progressed and completed within 30 days from the date of your request (or an extended time period as permitted in certain circumstances by data protection law). 

We promise to deal fairly and promptly with your request. However, if you remain dissatisfied after we have processed your request, you have the right to lodge a complaint with the Information Commissioner’s Office.

7. What are cookies?

A “cookie” is a small text file that’s stored on your device when you visit a website. Some cookies are deleted when you close down your browser. Others remain on your device until they expire or you delete them from your cache. These enable us to remember things about you as a returning visitor.

There are different types of cookies which serve through our website and the purposes they perform are described in further detail below:

Strictly necessary cookies

These make the website work and allow you to use some of its features, such as tracking page navigation to assist with linking back to different sections, signing up to a newsletter and enhancing security on-site when submitting forms. You can set your browser to block or alert you about these (or any other) cookies, but some or all of the website won’t work.

Performance cookies

These track site performance – we use them to count visits, provide debugging information and see where visitors are coming from.

Typically these cookies just contain a unique ID which allows us and third party services to recognise you as you move about the website and interact with it. We (and third party services) record all those interactions and tie them together using the unique IDs in these cookies.

If you turn these cookies off it’ll hamper our efforts, but nothing critical to you using the website should break.

Functional cookies

These are used to deliver enhanced functionality and features which we think are valuable, but aren’t absolutely critical to making the website work, and they’re set both by us and third party services we use.

You can turn these off, but some things won’t work or won’t work as well.

Targeting cookies

These are set by us and our advertising partners to help deliver targeted ads. They may be used to build a profile of your interests and show you relevant adverts on other websites. They do not store directly identifiable personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising - but let’s face it, you will still get an enormous amount of less relevant advertising.

No one really likes advertising, and while we’d all prefer less of it, it’s a tough sell to say that it would be better for it to be less relevant.

Social media cookies

These cookies are set by social media services and appear on the website to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.  

If you do not allow these cookies you may not be able to use or see these sharing tools.

Other tracking technologies

We and our third party partners may use other, similar technologies from time to time like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or, in the case of web beacons, opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users within our website, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the proper functioning of these technologies.

Finally, please note that third parties (including providers of external services like web traffic analysis services) may also use cookies. Google also places and reads cookies on the browsers of users of our website (and may also use web beacons and similar technologies) to collect information relevant to the Google Certified Shops Programme. We have no control over these third parties.

All of your devices have different cookie settings. Cookies cannot be used to run programs or deliver viruses to your device.

For more information about cookies, please visit www.allaboutcookies.org. Alternatively, you can search the internet for other independent information on cookies.

Who is dishing out these cookies?

Cookies can be set by us or by selected other companies who place cookies on our website to enable features or functionality to be provided on or through the website you are using, such as advertising, interactive content and analytics (third party cookies). 

The third parties that set these third party cookies can recognise your device both when it visits our website and also when it visits certain other websites or services. These service providers are subject to confidentiality provisions with us to restrict their use and collection of any personal data. However, please note that we do not control these third party cookies and we suggest you read the third parties’ privacy policies to make sure you are happy.

8. How we use cookies

We use cookies and similar tracking technologies to collect the following types of information relating to your use and experience of the website (even if you are just a website/webpage visitor who do not place an order or interact with the website further):

• full URL clickstream to, through and from our website;
• download errors;
• methods used to browse away from each page;
• any phone number used to call our customer service number;
• device information;
• IP address;
• usage data;
• regional location data.

We collect as much information about your use of the website as we possibly (and legally) can. We do this because that is the best way to improve the functionality of the website, and ultimately your journey through the website. 

9. How to change cookies preference?

You have the right to decide whether to accept or reject cookies.

• Website cookie preference tool: You can exercise preferences about what cookies are served on our website by clearing your cookies and interacting with our cookie banner control.
• Browser controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. Cookies information in some commonly used browsers can be found below:
• Microsoft Internet Explorer
• Google Chrome
• Apple Safari
• Mozilla Firefox
• Disabling most “Interest Based Advertising”: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit youronlinechoices.com/uk.  
• Mobile advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system

10. Changes to the privacy and cookies policy

Any changes we may make to this privacy and cookies policy in the future will be posted here (you can access previous versions here). This is version number 1 and updated on 18 JULY 2024.

11. Who is the controller of your personal data?

Atom Supplies Limited (we, us, our) is the data controller of personal data relating to our customers who place orders with us, recipients of goods from us, and all users (you, your) of thedrinkshop.com (the website). We are a company (company number 03193057) registered in England and Wales, with registered address at Unit 1, Ton Business Park, 2-8 Morley Road, Tonbridge, Kent, TN9 1RA and VAT number: GB 662241553. You can contact our Data Protection Team by email at data@atomsupplies.com. 

We will always only process your personal data in accordance and consistent with this policy and applicable data protection laws.

Please be aware that the transmission of information via the internet is not completely secure. Any transmission of your data to our website is at your own risk.